Studios
Phys
Phys is like Wii—without hardware. Your body is the controller.
Studio Description
Phys is a Saudi-born AR gaming and wellbeing platform where the body is the controller.
You jump—the character jumps. You move—the game responds.
Children play movement-based games inspired by Saudi culture and global moments hosted in the Kingdom, such as AlUla Run and FIFA 2034 Goalie, where real-world movement directly controls the on-screen experience. No controllers, no wearables, no extra hardware—just a camera and the player’s body.
Phys transforms passive screen time into active play that feels natural, joyful, and familiar to Saudi families. Designed for homes, schools, and public spaces, Phys supports Vision 2030 by promoting healthier lifestyles, digital creativity, and locally inspired interactive experiences
Links
Program News
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NEOM Level Up Welcomes Five Studios into Cohort 3, Marking the Program’s Third Year
NEOM’s Level Up Accelerator welcomes five Saudi game studios into Cohort 3, marking the program’s third year of supporting high-potential teams.
Alongside funding, studios receive intensive mentorship across business, finance, marketing, tech, art, and game design/production, built to accelerate real releases and launch campaigns. -
Starvania Studios Raises $1.1M to Accelerate Growth and Fuel Gaming Ambitions
Starvania Studios has raised $1.1M to expand its console and PC game development, strengthen operations, and attract Saudi talent—with backing from Merak Capital and Impact46.
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Fahy Studios Raises $1.75M After Graduating from Level Up Accelerator Cohort 1
Fahy Studios, a graduate of Level Up Accelerator Cohort 1, has raised $1.75M to develop hybrid-casual mobile games in partnership with global publisher Kwalee.
